In today’s society, the department store is really a solid feature generally in most towns and cities over the UK. Popular because of their huge range of products, such as for example clothes, electrical items and furniture, all located under the one roof, they have become referred to as one-stop shops, effectively eliminating the necessity to trawl round hundreds of individual stores to get different items.
Built on the idea of convenience, department stores Department Store have been around for over 100 years. Inevitably over time, they will have evolved to offer the consumer increased expediency, with features such as for example online catalogues becoming typical.
However, the advent of the department store came into being in 1852 in Paris, France. In those days, computers had yet to be invented and it was the physical stores themselves which were celebrated for their innovative approach to shopping. Not only have there been a number of different departments displaying a variety of goods for sale, but those goods also had fixed prices attached to them, removing the necessity for bargaining and haggling. It was at this time the idea of a ‘money back guarantee’ was introduced, which allowed for the exchange and refund of unwanted or faulty goods.
By 1890, the concept of department stores had taken hold and retail entered a complete new era. Over time, many features were added to them, in order to make the shopping experience as holistic as you possibly can for consumers, without them leaving the store. For example, features, such as restaurants, and services like personal shoppers, generally became standard.
The introduction of department store catalogues was also a big step. The stores cannot only extend their branding into the home, but also it meant that customers could order what they wanted simply by looking at the catalogue, and either calling up to place their order via calling, or posting an order form.
It’s the advent of the internet, however, which has really changed how people shop and has served to extend even further the number of goods and services shops offer. No longer are people restricted to the merchandise in a single particular store or catalogue (different stores, based on their size, will stock different items, whilst catalogues are restricted by printing costs, for example), and instead they now have access to a larger range of goods.
Additionally, people can order their desired items online and have them delivered a few days later. Indeed, if the fast delivery option is chosen, it’s possible for some what to be delivered the next day.
Many high street shops now operate an online outlet in addition to their high street property operations and Debenhams Direct is but one of these of what department stores can provide in the way of website services. From their online wedding ceremony, where one can organise your wedding gift list, buy stationery and shop for your dress, and hire the groom’s outfit, to taking advantage of their special clothing range previews and exclusive gifts, you can partake in a holistic shopping experience, without leaving the comfort of one’s armchair.